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Wednesday, September 2, 2020

A Cliché Bay Area Farewell and the Future of Work


If there is one thing that is more cliche in Silicon Valley than wearing a Patagonia vest, sporting Allbirds, discussing the latest S-1's dropping or planning a future trip to burning man, it's writing a blog post about moving away from the Bay Area. 



I fought the urge, but once a blog post is swimming around in my head, I have to write it. Actually, what I want to talk about the most are the trends that got us here, how the world is different now and what the future of the Bay Area could look like. Yes, my family and I are moving to the Raleigh area in North Carolina, but more about that later.

A bit of background: I've spent my entire career working in tech in the Bay Area. I moved here during the last recession in 2009 and have basically been here ever since. I've lived in San Francisco, Mountain View and Palo Alto. My wife has lived here her whole life and now we've got three kids, all under 5 years old. I've gotten to work for what I believe are some of the best companies in the Bay Area: Salesforce, LinkedIn and now Zoom.

I'm not going to rehash the great things about the Bay Area in detail because those are well known: the weather, mountains, coast, incredible food, amazing schools, incredible intellectual capital and the best career/life changing companies in the world to work for. In my eyes, there is really just one main downside to overcome… the cost. On one side of the equation are all the amazing things about the Bay Area and on the other side is the cost.

There is no doubt that COVID has drastically changed that equation for many. Suddenly the dynamics of the situation have changed. You have a really small house or apartment because of the cost, but now your job is not tied to a physical location. Is the Bay Area still worth it? For many, the scales get tipped and the answer will be no.

I've read so many articles about whether working remotely will stick once this terrible virus goes away and I think that while many people will return to the office, many people will decide to stay remote or find in office tech jobs outside the Bay Area. Here are my reasons for why this will be a lasting trend that will result in a new normal far beyond where we were pre-COVID.

1. Some of the most well known and largest tech employers are embracing long term remote work to a level that has never been seen before. These companies are leaders and have set expectations for the industry. Every week more companies are added to the list. The ability to work from home is going to become as expected and iconic of a tech company as having a ping pong table.

2. Long before COVID, large tech companies in high cost areas like the Bay Area had started to invest heavily in “2nd HQ’s” in low cost areas. The majority of hiring in a lot of these Bay Area tech companies, even pre-COVID was focused on the lower cost areas. Now, it will become even easier and more attractive to transfer roles to the other HQ office in Salt Lake, Chicago, Denver or Austin.

3. COVID has forced a massive WFH experiment. Some will like it, some won't, but millions more have tried it that might not have ever tried it without COVID. It has accelerated exposure and adoption.

4. The tech scenes in other lower cost states have really matured over the last few years, better companies, more options and stronger startup ecosystems. (I'm looking at you Texas, Utah and North Carolina)

5. The tools to work from home are better. Companies like Zoom and Slack exist today because previous chat and video software products (which we have relied on heavily when working remotely) did not live up to their potential. Identity management tools like OKTA and a variety of other cloud applications have made it so you can truly be anywhere to run many, complex applications.

6. Hardware is more accessible to enable video connections. That means every laptop and phone has a camera, which was not the case 10 years ago. Not only that, but the cost of building video enabled rooms into conference rooms has fallen off a cliff. Now that you'll be able to plug your work video conferencing into a Google Nest Hub, Facebook Portal or Amazon Echo Show will enable you to create video conferencing experiences as smooth as your high priced video enabled boardroom with the hardware already sitting in your house.

7. A new generation of companies even before the pandemic were proving out that larger firms can go fully remote. InVision, Gitlab and Zapier are great examples.

So what is my prediction about the future of the Bay Area?

I'm still pretty bullish on the Bay Area. While a lot has changed, some things have not changed. It still has world class schools, companies and weather. Those with a lot of the power and money in tech are less likely to leave in the wake of COVID because they are not worried as much about the cost and likely living in a space they are comfortable with (or hiding out in their 2nd homes in Napa, Tahoe or Carmel). Working in office with those leaders and executives will have some advantages post COVID. However, one of the Bay Area's competitive advantages as the tech center of the world is the in-person connections where networking and deal making happen. Those in person events will return, but will it be to the same extent? How long will it take? Will virtual happy hours stick? Maybe Silicon Valley VC's will have gotten used to making deals over Zoom and invest in companies that are further away from their offices? I think there will be a new normal that will weaken the Bay Area's grip to some degree.

In general, I think the concentration of talent, money and other resources has been good for Silicon Valley and have enabled it to become the worldwide leader in technology. However, too much concentration for too long has led to some of the highest costs in the country. And that is not a good thing in my opinion for a lot of reasons. It was never going to be sustainable, especially without bold efforts by the local government and the community to change that.

I do not see any area in the US surpassing the Bay Area as the strongest US tech hub anytime soon, but I do think what we are experiencing with COVID will greatly strengthen and accelerate the already blossoming tech hubs throughout the US. Lower cost tech ecosystems have much to gain in this environment and if I were them, I'd be welcoming any talent leaving the Bay Area with open arms.

In the meantime, the Bay Area will still be strong and traffic will be better. And while I don't think housing costs will fall off a cliff any time soon, it might cool off the growth rate we've seen over the last few decades.

The Bay Area is still a place where dreams come true. Spending the first 10 years of my career here was probably the best professional decision I ever made. I do not wish for the demise of the Bay Area as a worldwide tech leader, but I do hope for a stronger, nationwide tech ecosystem in many states that brings innovation, high paying jobs and taps into talent that would never be able to come to the Bay Area.

Why now and why did we choose the Raleigh area?

When I was in grad school, I had a case competition at UNC. My wife tagged along for the weekend and we really liked it. Three strong Universities in the Research Triangle creates a ton of intellectual capital. It also has a growing tech scene, a relatively temperate climate, it’s a few hours from the beach and has extremely affordable housing. We've also had a few more family members make their way to the east coast recently.

COVID really did become the straw that broke the camel's back. Luckily at the beginning of the year, after living several years in a 800 square foot cottage with 2 kids, we rented a 3 bed 2 bath place in Palo Alto for an amount that made me cringe every time I paid the rent. We felt lucky to have a bit more space when COVID hit, but in May we had our 3rd kid. Combine this with me working from home, we were bursting at the seams. Since I'm not going back to the office anytime soon, the kids need space and I need a dedicated workspace. We figured that now is as good a time as any to try an adventure in a place we've been talking about living in for years. Being able to move to a lower cost area without changing jobs made the leap even more attractive.

To my friends and colleagues in the Bay Area, I'll miss seeing you all in person and will surely be out to visit frequently once this terrible virus goes away, but until then, I'll see you on Zoom. :)

Monday, June 22, 2020

Recent Media Interviews

Given Zoom's sudden popularity, it has become part of my job to be a media spokesperson for Zoom in our markets outside the US. I've learned a whole lot about speaking with the media over the last few months and overall it has been a very positive experience to tell Zoom's story at this crazy time. I'm going to use this post to track the interviews I've been doing. More to come!

20minutos - Spanish Publication (my first media interview in Spanish)

New York Times - This was a random one, did not have anything to do with work, but a journalist from the NYT saw a tweet I wrote complaining about the internet and reached out. 

Empregos.com - Brazilian TV interview. 2nd one here. 

BBC Radio Interview I did on the Business Matters show. 

Logo leJDD.fr

Personnel Today  HR publication

Epoca Negocios Brazilian Business Publication




Friday, April 24, 2020

Post MBA Career Decisions: Big Tech or Late Stage Startup

A friend of mine invited me recently to talk to the Duke MBA tech club about career paths in tech for MBA's post business school. In this 5 minute clip I shared my experience and some of the pros and cons of going to one of the big tech companies or pursuing a late stage startup, as well as the potential career implications.




Friday, April 17, 2020

A Guide to Running LDS Church Service (or really any church service) Virtually Over Zoom

Hi all,

I've been getting a ton of questions about having church meetings over Zoom. I've worked at Zoom for the last 3+ years. Here is crash course.



First, Zoom has a very robust free product that can have meetings with 100 people at a time. To sign up for free just go to Zoom.com. The main limitation is that there is a 40 minute time limit if you are meeting with 3 or more people. This can be used for all sorts of meetings, large and small. You can even do breakout rooms and divide people up into smaller classes. If you are going to have church meetings virtually, I strongly recommend you use some of the security features outlined here. Please use passwords.



You're better off posting meeting invite details into email lists and not publicly on social media. If you share a Zoom meeting invite on social media and don't have a password or enable waiting rooms, anyone and I mean ANYONE can join your meeting.

If you want to meet for over 40 minutes, you can buy one license for $14.99 here. https://zoom.us/pricing

If you are going to have consistent ward wide or congregation wide meetings over Zoom. I recommend you run this as a Zoom Webinar. Check this article out for a how to. This means you'll only see video and audio from the speakers. In a normal Zoom meeting everyone can be on video and audio. A webinar will make it easier to manage a large group, you can also stream it to Facebook or YouTube. Webinar licenses start at $40/a month depending on how many people you are expecting.

A few other quick tips.

1. You can broadcast video and audio so for the music you can share YouTube clips, PPT or visual aid.
2. You can mute everyone all at once.
3. You can make a meeting setting so people will be automatically muted upon entry. A really good idea.
4. For the paid versions of Zoom it also includes a dial in number which can be helpful for people w/o computer access or have difficulty with technology.
5. It generally does not work well to have everyone singing at once. Best to have one person sing and others sing at home, or just broadcast it.

Hope that helps! Let me know if you have any questions.

Tuesday, January 21, 2020

My Recent Post on Nathan Tanner's Blog

Recently, an author and good friend of mine, Nathan Tanner asked if I'd answer a few career related questions for his blog. I was flattered because he has been the guy I call the last few years when I had a tricky career or HR situation. As I answered the questions, I really enjoyed reflecting on a few lessons, failures and critical moments. Check it out if you are interested.




I highly recommend you check out the rest of his blog and book for great career related content.

Tuesday, October 29, 2019

My LinkedIn Learning Course: Social Selling Foundations launches today!

Earlier this year, my old employer (LinkedIn) approached me to see if I'd be interested in creating a course for LinkedIn Learning on Social Selling.

LinkedIn Learning is the online learning platform from the Lynda.com acquisition. I've always enjoyed learning from their content and when I worked there, I was able to help create a course, but I had never been an author.


Long story short, it went live today! I had a lot of fun working on it over the summer as a side project. If you want to check it out, please click on the link below.

Common mistakes in growing your network from Social Selling Foundations by Derek Pando

Wednesday, September 11, 2019

10 Career Lessons from 10 Years in Silicon Valley

I published this first on LinkedIn. 

Ten years ago this month I drove across the bay bridge in a full-size truck with everything I owned in the back, to start my first post college full-time job. I was a bright eyed, recent BYU grad, that did not know hardly anything about San Francisco.



Fast forward to the present and I feel extremely fortunate to have spent my whole career thus far in the bay area, working with many wonderful people at some pretty amazing companies. I recognize that it has been a privilege to have a career that I've enjoyed immensely.

There are a few lessons I've learned over the last 10 years that have really stuck with me and I wanted to share them here. Some are unique to Silicon Valley, some are not, but I hope you can enjoy what I've learned.

You're smarter than you think. I remember the first time I was in a meeting with a fellow marketer that went to Stanford. I was extremely nervous, to me, he might as well have been able to read my mind. I'd never met anyone that went to Stanford. I was extremely intimidated. A few months later I realized that he was of course very smart, but I realized I could keep up. I think that is so often the case, we think others are smarter or have some talent we don't have, but it's often not the case.

Work is important, but not THE most important. It may seem strange that I learned this in a place that is known for promoting the "hustle". People here do work hard, but I've also seen so many examples of people that can have a ambitious career and still take care of the things in their lives that are most important. It's not easy, but I'm grateful for mentors that have shown me it can be done.

Find managers who believe in you.
Looking back, almost all my managers have encouraged me, believed in me and given me opportunities to grow. If you are not in that situation, my only advice would be to find a way out as soon as possible.Your career will be greatly limited under a manager that does not believe in you.

Dream big. I think the biggest advantage of Silicon Valley is people here believe they can do crazy things and they just do it.

Find managers who tell you the truth. The most rapid personal career growth that has happened to me is when I've had managers who have told me the truth. At first it was uncomfortable and hard, the millennial inside of me would sometimes prefer constant praise, but with constant feedback you can learn so fast. If you're manager is never correcting you, you're not growing as fast as you could.

Manage your reputation like your career depended on it. The world is small, especially in Silicon Valley. Back channel reference checks are happening constantly, word gets around. Your reputation is either helping you behind the scenes or working against you. Work hard, treat everyone with respect and build those up around you and you should be fine.

Trust your gut. The first few years of my career I'd see a decision be made or something happening that deep down in my gut, I thought it was the wrong decision or disagreed with. I rationalized that they were more experienced or smarter, but hindsight is 20/20. In those situations, I now know to trust my gut and bet on myself. I remember getting that advice from the CEO of a start up I worked for in college, but did not have the confidence to follow it for the first few years of my career.

Be a missionary not a mercenary. If you are lucky enough to have the choice, I've found that I've felt much more fulfilled when I really believe in the product, the mission and the leaders of the companies I've worked for.

Leaving good in pursuit of great. In terms of roles and companies, I've seen that the people that push themselves when they get comfortable and leave a good job or role in pursuit of greater opportunities are happier. Companies in Silicon Valley have become masters of helping you feel comfortable and fulfilled in jobs that maybe don't push you to your full potential.

There is power in diversity. I truly believe that I've learned more being surrounded by a variety of people, ideas and background.

Thank you for reading and humoring my walk down memory lane.