Wednesday, August 31, 2016

How to Get a Entry Level Marketing Job

In 2009, I got my first job out of college in marketing for a great tech company in the bay area. Up until the day I started, I thought it could all be some cruel joke. That's how lucky I felt to get a job in a field I was interested in, in that economy. I remember my future manager saying to me, "You'll have to do some menial excel work for the first six months, but I'll teach you a lot." That sounded great to me.

In hindsight, there was some luck involved that got me there, but I also was prepared. Now that I'm further along in the marketing profession, I've seen some patterns in the kinds of candidates who get entry level marketing jobs.

1. They brand yourself for success. If you want to be a marketer, but you are not representing yourself well online, no one is going to trust you to do it for their company. That means a great LinkedIn profile (of course), privacy settings locked down on your social media accounts and when someone googles your name there is relevant professional content ready.

2. They are more than entry level. Do you know what's better than training someone from someone with a head start. Get Google adwords certified, read some books on marketing, learn how to use key marketing software or manage a friend's small business social media account for free. If you're still in school, get a marketing internship. Any relevant experience will make you a more attractive entry level marketing candidate. Make it sure it's on your resume.

3. They focus on specific types of marketing jobs. Can you answer the question, "What kind of marketing jobs are you interested in?". If not, get to work. Research the kind of entry level marketing jobs that are out there. Tailor your resume to the jobs you like the best.

4. They are willing to start from the bottom. Your first marketing job may not be your dream job, but if it's a step in the right direction, that's progress. Lower you expectations and be willing to do a job even if some of it may seem menial, as long as it's pointing you in the right direction.

Best of luck in your job search! If you have any other questions about how to get an entry level marketing job, please feel free to reach out, or comment below!