When I was an MBA student I reached out to a lot of busy professionals asking for a few minutes of their time for informational interviews. Even when it was a warm contact, not everyone was great about responding to my emails. As a busy professional before and after business school, I totally get it. Even when the intention is to respond, things happen. You forget, or even just deprioritize sending a response that day. There is though, a simple way to follow up that can help you eventually get some time on the calendar with most well intentioned busy professionals.
"Hope you had a great weekend. Let me know if any of these times work this week for a quick chat and what number to reach you at.
Wednesday- Anytime after 1pmFriday- all day.
That's it. Short and sweet. Following up in this manner is making it as easy as possible for them to reply. I personally don't think there is anything wrong with sending a similar email each week for a month. At that point you might want to try different tactics if you're still not getting a response, but as long as you keep it positive there is a good chance eventually you'll get a response.
Have another great tactic you use to follow up? Please share in the comments.