How to Prepare for a Job Interview

In the last few month, I've interviewed a bunch of potential job candidates that are interviewing at LinkedIn for marketing positions. All these interviews have reminded me about what it takes to set yourself up for success in a job interview. In my opinion, here are some of the things you can do that the most successful job seekers do to prepare for an interview.

Look for warm connections. Check LinkedIn to see if you have mutual connections with the interviewers. If you do, make sure to mention the connection in the interview, especially if it's a strong contact. This will make you more memorable and encourage your interviewer to reach out to them to get their thoughts on you.

Research the company. Do you  know what the company does? How they make money? What's the latest company news? Who is the CEO? I recommend in the days leading up to the interview that you set Google news alerts on the company. Also, reading the 10k, if it's a public company is a treasure trove of company specific information. Leverage Google search, social media and friends that you might have that work there to get as much information as possible.

Prepare questions to ask. The first rule of asking any question in an interview is don't ask any question where the answer can easily be found online. Try to ask questions that only that person could answer. Questions like, "why did you come to work here?" or "what do you like best about the culture?".

Research the interviewers. Google them and focus on professionally relevant information you might find. Look at their LinkedIn, Twitter and other social profiles to see what they have shared recently. Use all that information to help you think of better personalized questions to ask each interviewer. An example could be a question like, "I saw that you have an engineering background and started out in aerospace, but are now a product marketer. I've followed a similar path, do you think your engineering background has helped you here at XYZ company?"

Practice. Role play can feel cheesy, but your answers will be much better if you do a mock interview with someone else beforehand. Practice the stories you want to tell using the STAR stories format to keep them short and powerful.

Think about the question they will ask. There are many websites, like Glassdoor, where people will anonymously post questions they were asked in interviews at different companies. Read through the questions and practice answering the ones that you think you might be asked. Also, there are lots of website that compile common role specific questions.

If you're interviewing a lot, not all job interviews probably deserve this sort of preparation. A lot of preparation though, will make a big difference in how well you perform. If there is something you think I missed, please let me know in the comments!

How to Make a Stranger Feel Like a Million Bucks

A few weeks ago I attended a LinkedIn customer event in Sydney and literally bumped into a famous Australian athlete. His name is Kevin Sheedy. He's a well known former player and coach in the Australian Football League. I immediately shook his hand and told him he gave a great speech, expecting him to quickly move on to other fans. He had spoken at the event earlier in the day to a large crowd and based off of the crowd's enthusiastic reaction, there were a lot of people eager to say hello and take a selfie with him. He did not move on quickly though. In fact, we chatted for over 30 minutes. When we finally parted ways, I felt like million bucks. As I look back on our conversation there were several thing that he did to make me, an American who knew nothing about the sport he has committed his life to, feel like a million bucks. While we don't all possess the natural charisma that Kevin has, there were some basic things he did that can help anyone engage a stranger in a conversation that will leave them feeling uplifted.

Ask questions. Shortly after I introduced myself, he started peppering me with questions about my life. He took a sincere interest in me as person. He asked where I was from, what I did for a living, how I liked Australia.

Bring energy to the conversation. It had been a long day. I was tired, but Kevin's energy was contagious. I left the conversation having channeled some of his energy and feeling ready to take on the rest of the day.

Be authentic. He was so authentic that it made me feel very comfortable, even though at first, I was very flustered to be speaking to someone who has accomplished so much.

Answer each question with sincerity. He treated each question I asked the same, even the really ignorant ones. I even asked him if played or just coached. Turns out he has played or coached in over 929 games, he's even in the Hall of Fame. He did not act annoyed or insulted, he just answered with an enthusiastic, "yes, I played too."

Each time we meet a stranger, we have an opportunity to have an impact on that person and leave them feeling uplifted. I hope this experience gives you a few ideas how you can do that, because what Kevin taught me that day in a 30 minute conversation is not a lesson I will soon forget.

No response to your request for an informational interview? Try this.

When I was an MBA student I reached out to a lot of busy professionals asking for a few minutes of their time for informational interviews. Even when it was a warm contact, not everyone was great about responding to my emails. As a busy professional before and after business school, I totally get it. Even when the intention is to respond, things happen. You forget, or even just deprioritize sending a response that day. There is though, a simple way to follow up that can help you eventually get some time on the calendar with most well intentioned busy professionals.

A week or so after you sent the email, reply to your first email and say

"Hope you had a great weekend. Let me know if any of these times work this week for a quick chat and what number to reach you at.

Monday- 9am-7pm

Wednesday- Anytime after 1pm

Friday- all day.

Thanks,

Joe Schmoe"

That's it. Short and sweet. Following up in this manner is making it as easy as possible for them to reply. I personally don't think there is anything wrong with sending a similar email each week for a month. At that point you might want to try different tactics if you're still not getting a response, but as long as you keep it positive there is a good chance eventually you'll get a response.

Have another great tactic you use to follow up? Please share in the comments.

4 Simple Ways to Give Back to Your Network

I graduated from college in 2009 in the middle of the financial crisis. At that difficult time for the US economy and my career, there were managers and coworkers that took the time to mentor, provide encouragement and give me a chance. I could not find a full time job by graduation, but was lucky enough to get an internship that summer with Adobe. I learned a lot that summer, but had to keep looking for a full time job because of a hiring freeze. Following the guidance of many mentors, I was able to leverage that internship experience to get a full-time job at Salesforce. Often, I think back on the many people in my professional network that have helped me along the way and are still a part of my evolving career. This got me thinking about what are some of the small things that anyone can do to give back and show appreciation to those in our professional networks. Here are a few ideas that can all take less than 5 minutes.

Respond to an email you forgot about. Maybe someone reached out asking for an introduction, a reference check or perhaps it was a student wanting to learn more about your company. Take 5 minutes right now, write them back and make their day.

Lend your network. Amplify the message of someone in your network by liking or sharing their post on LinkedIn. It could help someone in your network find their next hire or gain a new customer. If the post is great, share the love.

Send a note of appreciation. It does not have to be long, just heartfelt. Handwritten is best, but an email is nice too.

Share a post you know your network will love. Not just some post with a great headline, but something that is truly thoughtful or inspiring. Take a few minutes and really think about what content would resonate most with the people in your network.

I challenge you to take a few minutes today to find a way to give back to your network. If you can think of other great ideas, please share them in the comments.

How to Get a Job in Product Marketing

My first job out of college was a entry level web analytics role in the online marketing group of Salesforce.com. My coworkers were amazing and the company was growing like crazy, but after a year or so I realized the role was not a great fit for me. I spent a few months shopping different roles all over the company. Through conversations with product marketers, and my own observations, it seemed that product marketing was where I wanted to be. I was drawn to it because you get to be strategic, creative, analytical and work on a variety of projects. After a few failed attempts, I was able to transfer into my dream role in product marketing.

Since I made the switch, I often get asked, "how do you get a job in product marketing?". To those of you that are thinking this might be a good fit for you in the future, I've mapped out a few of the common paths to a career in product marketing that I've observed in Silicon Valley.

Transferring within the company- It's not uncommon to get into product marketing from a different role within the company, just as I did. Most commonly this happens from within the marketing department, but I know several people that have come from roles as diverse as sales and PR.

Here is how David James, Director of Product Marketing at Lithium Technologies did it.

"My career started in the agency world of public relations and advertising. A technology client hired me to come "in-house" as a marketing generalist. Overnight, I traded working alongside creatives, account services and traffic to collaborating with engineers, product managers and database admins. And I loved it. Slowly, I discovered there was a huge need in marketing to tell a compelling story -- but still know the product inside and out. It was the perfect marriage of marketing creativity and technology know-how. 

Bottomline: If you're in product marketing (or want to get there), know your product/service inside and out. Meet with product managers. Become their friends. Have a seat at the PM table and be the voice of the customer." 

Going to business school- Product marketing is a popular post MBA job. Companies like HP, Intel, Adobe, LinkedIn and Google will take product marketing MBA interns for the summer. This can be a great way to get your foot in the door to a career in product marketing. Many of those same companies will often hire product marketing Managers right out of business school, even if they did not intern there.

Here is how Neal Armstrong, Sr. Product Marketing Manager at Symantec did it.

"I came into B-School from the finance industry with almost no marketing experience. To learn more about product marketing I found a class that allowed students to complete projects for local companies to earn class credits. There was a project focused on marketing with Adobe. My credits were already maxed, but I joined the project anyways. Throughout the project I found out more about how vital product marketing was to an organization. I expressed my interest in continuing my work as a summer intern. The Adobe employees I worked with on the project knew I was excited about working with Adobe and they personally recommended me. I had received other internship offers from large tech companies outside of product marketing for the summer. After our final project was presented, the team manager and I sat down and talked. At the end of our discussion, and with other offers in hand, I secured my dream internship and was able to continue my project as MBA Product Marketing intern." 

After some time in consulting- Lots of former consultants end up as Product Marketers, more often than not they had been consulting in a similar industry where they end of working. It's easier to get a product marketing job if you've established some domain expertise your future employer values.

Here is how Elizabeth Maples a Product Marketing Manager at LinkedIn did it.

"I went back to get my MBA a few years ago, but I was one of those “nontraditional” applicants: I’d been working on the editorial side of book publishing, where I spent my time searching for new authors to put under contract, and then working with them to turn an early idea into a physical book (ah, the days of physical books!). Coming out of business school, I knew I eventually wanted to get into (non-physical!) media or technology, but still felt like I needed to build on the strategic and analytical skills I’d learned in school. Consulting was a phenomenal training ground—and gave me the chance to work at a number of big companies in the industry. With that experience, I was much better positioned for PMM positions (and I’m loving it now!).

Pro-tips: If you’re taking the consulting route, try to get on product strategy or marketing-related projects in your desired industry. Also look for places that have a history of hiring consultants into PMM roles; they’re most likely to see the parallels in the skill-set."

These are some of the well worn paths, but there is always the road less traveled by. I would love to hear in the comments some of the other ways people have found their way into Product Marketing.

How to Get Your Finances in Shape After Business School

I loved budgeting and financial planning before business school, but once the cash stopped flowing during those two years, it was a lot less fun. I started working again this summer and have spent time recently whipping my finances into shape. This post is a summary of many of the things you need to do or think about after business school to get your finances back in shape.

Remember, I'm not a financial professional by any means, this is my personal opinion and not that of an expert. Though, I have included some ideas from many of my brilliant classmates from the BYU MBA class of 2014. Hopefully this post will give you some things to think about and link to some resources that will be helpful.

Here are some tips to get back in shape. Not in order of importance.

#1 Maximize your use of all the benefits at your new job. Read the fine print of the benefits package. Can you expense your cell phone? Home internet? Gym membership? You might be surprised at some of the lesser known benefits that will help your bottom line.

#2 Live like you are still a student. This one is hard. Once you get that first paycheck you can all of a sudden remember lots of things that you can't live without. The longer that you can live like a student, the better. Money should always feel a little tight, no matter how much money you make, if you're doing it right.

#3 Use online tools like Mint.com to track spending. Which tool is not as important as having some system that lets you see your finances aggregated across all different types of accounts. If you can't easily answer these questions below, then you really need one.

As of today, what is your net worth?
How much do you spend a month on average?
How much in fees have your banks been charging you this past year?

#4 Save money. Most "experts" recommend you try to save 10-15% of your salary. You should have a set amount each month that is going straight into a savings account.

#5 Rebuild emergency fund. 6 months to 1 years worth of expenses in a relatively liquid account is what's recommended. Though it's tempting to pay back all your student loans first, your interest rates on your loans would be relatively low compared to the kind of debt you would have to take on if you lost your job and had no savings.

#6 Get your 401k Employer Match. It's free money! Contribute at least enough to get the match, but in reality shoot to contribute even more.

#7 Participate in your ESPP (employee stock purchase plan) Read this article from Wealthfront that explains why this is a no brainer.

#8 Set goals. Having goals makes your day to day financial decisions more meaninful. If you know that you will have X number of dollars saved a year from now if you follow your plan, then blowing your budget one month will have real consequences in your mind.

#9 Pay down student debt. Once you have your emergency fund set and you are getting the max amount of 401k match from your company, the rest of the money should go to paying down your debt as quickly as possible. Prioritize the higher interest loans first.

#10 Establish college funds. If you have kids, there are 529 college savings accounts that can help you prepare for that big future expense. After business school is a good time to start. Check out savingforcollege.com

#11 Set up a FSA/HSA account. You'll have to do some research to see if this is a good fit for you, but it could have some great tax implications.

#12 Talk to a professional. It might be the right time to talk to an accountant, lawyer and maybe even a financial planner.

#13 Get the right insurance. Make sure that you're totally covered and not a risk for a major financial disaster, whether this be with car insurance, life insurance or home owners insurance.

Got a few ideas you'd like to share? Please post them in the comments.

How To Get A Job Interview At LinkedIn

The simplest and most straightforward way to get a job interview at LinkedIn is to meet the job qualifications for the job you are applying for and have a current employee refer you.

This advice works for a lot of companies, but I've seen it work first hand to get a job interview at LinkedIn. In my short time at LinkedIn, I've referred two people for jobs and one of them got the job and the other one is in process. Both of the people I referred were interviewed promptly after my referral. 

This is my buddy John, I referred him to LinkedIn and now he sits behind me. 

In general, referrals from current employees are much more likely to be seen by a recruiter, than from applying online. It should be no surprise that this is particularly important at LinkedIn where one of the 5 dimensions of the culture is "relationships matter." To learn more about what that means, check out this post from LinkedIn's founder Reid Hoffman. A referral is really key to getting an interview at LinkedIn. 

If you are hoping to get an interview at LinkedIn or have more questions about how to get a job at LinkedIn, feel free to contact me. I'll try to help you as much as I can. There are many people that helped me land at LinkedIn and I'm happy to pay it forward. You can contact me through this blog or on Twitter. I hope this post on how to get a job interview at LinkedIn helps you land your dream job!

*As usual, this is my personal opinion and not representing LinkedIn the company.