It's a great school. It's a top 30 program. Different rankings put BYU in different places, but Forbes most recently ranked BYU as #17.
You can not beat the cost. I did not want debt loads from school to dictate any career decisions post MBA. The cost of tuition and living in Provo is astronomically low. Graduating with little or no debt gives you much more flexibility in your career choices right out of school and the next 5-10 years. US News just put out a list of which schools provide the most financial value at graduation. BYU is the highest ranked school on the list. To put this in perspective, I saved my entire second year's worth of tuition over my summer internship.
The people I knew who went there. I did not know it at the time, but growing up I was surrounded and influenced strongly by BYU MBA's in my church, community and Boy Scout activities. Even as a teenager, I admired and respected those leaders. During my undergrad I met and became friends with some BYU MBA's and I really liked them and admired their career ambitions. They seemed like my kind of people.
It gets me to where I want to go. I really thing this is the bottom line for choosing a business school. Can it help you get to where you want to go? When I looked at all the random things I want to do in my career, I determined that a BYU MBA would help me at many steps along the way. This was a tough question for me because it takes a lot of educated guessing. For example, just because you go to a school that your dream company recruits out of, does not mean you'll get a job at that company. You might be better off at a different school and a little more hustle. It's also really hard to value the future value of a network from any school. It might be worth millions or close to nothing. I just made the best decision with the data I had.
It's a tough decision to figure out what school to go to, but I'm extremely happy with my choice. I think a big part of that is that after I decided, I didn't look back and made the most of all the opportunities I had during those two years. Whatever I put into the experience, I got back even more. It could not have worked out better.
P.S.- Cafe Rio might have had a slight part in the decision.
P.S.S. - Here is a quick video on how I felt about the professors a BYU, feel free to check it out too.