I'm working out at 8am on a Saturday morning, I get a text that my CEO just emailed me. I jump on chat to discuss it with him quickly, resolve it and he tells me "thanks...now go and have a great weekend".
I got him what he needed almost immediately at an odd hour. He seemed grateful and I was happy to get him what he needed fast.
I'm confident that these executives see me as someone who is very responsive and I don't have to be addicted to my phone or work non stop to be able to make that happen.
This has been a good thing for me, but it could go south very easily. A few reasons why I think this works for me.
1. Everyone that I have set up to send me a text does not email me frequently.
2. I only have 4 people whose emails will trigger a text message
If you have a ton of people and you get multiple text messages a day, I don't think this is going to help you. I probably get 1-2 a week.
Try it out and let me know what you think!